Blog

Notes on getting found, and getting booked

Short, practical pieces for restaurants, clinics, salons and the people who build their websites.

Why one floating button beats five contact links

Most small business sites bury the phone number in a footer. Here is what happens when you stop making people hunt.

A wa.me link is the easy part. Routing, pre-filled messages and opening hours are what make it work.

The gap between a happy customer and a posted review is mostly friction. Here is how to remove it.